PR is all about creating your story, telling that story through the media, and protecting the integrity of your story and reputation.
In the world of medtech, our PR results create clinical credibility; drive clinicians, hospital decision-makers and patients to action; and are strategically timed to leverage clinical, regulatory and commercial milestones.
Our PR expertise includes:
- Messaging – developing your unique story so it is clear, differentiated, meaningful and memorable
- Strategic communications – building a cadenced program to tell the right story at the right time to the right audiences, over time
- Media relations – developing compelling press materials and securing media coverage that creates preference and sparks interest across stakeholders
- Issues + crisis management – neutralizing bad situations and correcting misperceptions to protect your reputation
- Financial communications – ensuring that the company behind the products is understood by investors and strategics to build value and interest