As President of Chronic Communications, Michelle McAdam has built the reputation of many a medical technology company, from well-known names such as J&J and Edwards Lifesciences, to emerging and mid-sized companies. Using her 20-plus years of strategic and creative communications approaches, she has established clinical and corporate credibility, driven revenue growth, enhanced competitive edge and neutralized issues. Her programs have spanned the therapeutic spectrum, including spine/orthopedics, ENT, oncology, eye care, cardiovascular, women’s health, anesthesiology, neurovascular, diagnostics, general surgery and more.
Previously, Michelle served as Vice President, Global Communications and Corporate Branding for Edwards Lifesciences, where she led external and internal communications, crisis management, corporate branding and Web. There, she helped to grow sales for the SAPIEN transcatheter heart valve by more than 250% in two years, in part, by generating a half-billion media impressions for its positive clinical trial results. She also managed several issues for the company, including an FDA warning letter, lawsuits and a Senatorial investigation, among others. She served as a key member of the team crafting earnings announcements, annual reports and Shareholder Meetings, and partnered closely with Government Affairs on key initiatives.
Prior to Edwards, Michelle held senior leadership positions at several global public relations firms, including Edelman, Weber Shandwick and Porter Novelli. This experience taught her important tenets of client service: listening, delighting clients, accurate budgeting and avoiding negative surprises. Her earlier experience with consumer products and technology helped to shape her work in medtech. Working with consumer brands such as Pepsi-Cola, Mattel and General Mills, she learned how to compel the consumer and drive them to action. Through her work with Hewlett-Packard, WebTV and other technology brands, she translated technical value propositions into clear and emotional messages that promoted understanding and spurred demand.
Michelle is a proud Trojan from USC and enjoys traveling and eating her way around the world.
Customized to You
Every client has different needs. Whether you want to reach out to customers or patients, use social media or more traditional channels, or launch OUS first or in the U.S.
Because of that, we custom-tailor our team to achieve your objectives. We are aligned with key branding, investor relations and communications resources domestically and globally to extend our reach and your success, no matter the scope of the program.